Post by surovyakter on Jul 31, 2024 0:33:41 GMT -5
Imagine having a “magical” engine that collects traffic from multiple online channels and turns it into money directly into your company’s cash flow .
Did you know this is possible? A well-designed sales funnel allows you to Barbados Email List easily drive traffic, generate leads, and nurture them based on where they are in the buyer’s journey.
As a result, you get ultra-hot leads ready to buy.
After reading this article, you will learn how your business can benefit from creating sales funnels , know which stages to include, and get free funnel templates for various marketing and sales strategies.
Summary:
What is a sales funnel?
Basic structure of a B2B sales funnel
Sales Funnel vs. Marketing Funnel: What’s the Difference?
Why are sales funnels important?
Top Funnel Templates for Your Marketing and Sales Campaigns
Product Promotion Sales Funnel Template
Digital Bait Sales Funnel Template
Product Launch Sales Funnel Template
Webinar Sales Funnel Template
Live Demo Sales Funnel Template
High Ticket Sales Funnel Template
Tripwire Sales Funnel Template
Social Media + Email Sales Funnel Template
Custom Pricing Plan Sales Funnel Template
Cancellation Sales Funnel Template
Sales Funnel Elements
How to Create a High-Converting Sales Funnel
What is a sales funnel?
A sales funnel , also called a conversion funnel , is a series of steps your potential customers go through before they reach the point of completing a purchase.
It was first developed in the late 19th century by St. Elmo Lewis, and followed the AIDA model, which stands for Attention, Interest, Desire, and Action. These four steps can be explained as follows:
Attention — the stage at which the customer learns about the product.
Interest — the stage at which the customer becomes interested in the product.
Desire — the stage at which the customer demonstrates preferences in terms of products and brands and develops the desire to purchase the chosen solution.
Action — the stage at which the customer wants to try the product (they start a trial or make a purchase).
AIDA sales funnel
This model has now been reconsidered and expanded.
Let's look at the basic structure of a modern B2B sales funnel.
Basic structure of a B2B sales funnel
The basic funnel structure has three levels: top, middle and bottom of the funnel.
Top of the Funnel (TOFU)
It is the broadest section of the funnel , as it contains leads that have not yet interacted with your company, as well as those that have had some type of contact with your brand, product or service.
This phase is all about creating awareness about your product. In other words, there is no demand or interest yet. Your mission is to create both!
Once you reach your audience, you start to spark their interest . From here, the challenge is to nurture that potential customer and move them to the middle of the funnel.
Middle of the Funnel (MOFU)
This is a consideration stage when leads are evaluating how your product or service can meet their needs.
Some of them may become your Marketing Qualified Leads (MQLs — people who have shown interest in your marketing efforts) but are not yet ready for your sales pitch.
Some may turn into sales qualified leads (SQLs — those who actively want to make a purchase and should be nurtured to convert into paying customers).
Bottom of the Funnel (BOFU)
You’ve worked hard to move prospects down the funnel , helping them choose your company as the best fit for their needs. Now they’ve become your opportunities or qualified leads with the highest potential to purchase your solution.
At this stage, they are going to make a purchasing decision . It’s time for you to prove your value and build trust so that they become your customer .
Basic structure of a B2B sales funnel
As you read more about this topic, you will come across more versions of the funnel with different sales stages.
For example, some experts add the fifth stage of loyalty which refers to customer satisfaction after purchase and focuses on maintaining a loyal and lasting relationship with your customers.
Sales Funnel vs. Marketing Funnel: What’s the Difference?
The term sales funnel is often confused with another similar term — marketing funnel .
Traditionally, B2B sales was a linear process, which meant that the buyer was first introduced to the company by marketers. A marketing funnel was designed to help leads become familiar with the brand.
Once they were well-educated and ready to consider the solution, sales reps would step in, so the sales funnel was just a continuation of the marketing funnel.
Today, the linear sales process is obsolete. Buyers have become more educated, often coming into the sales game with some background knowledge about the company and its product. This has made it difficult to draw a line between marketing and sales funnels.
The business world was quick to catch on to a new approach called smarketing that proposed another form of collaboration — both marketing and sales teams began aligning their efforts to ensure the sales process ended in a closed deal.
And to make things easier, in this post, we will talk about a sales funnel from the point of view of sales and marketing alignment.
Did you know this is possible? A well-designed sales funnel allows you to Barbados Email List easily drive traffic, generate leads, and nurture them based on where they are in the buyer’s journey.
As a result, you get ultra-hot leads ready to buy.
After reading this article, you will learn how your business can benefit from creating sales funnels , know which stages to include, and get free funnel templates for various marketing and sales strategies.
Summary:
What is a sales funnel?
Basic structure of a B2B sales funnel
Sales Funnel vs. Marketing Funnel: What’s the Difference?
Why are sales funnels important?
Top Funnel Templates for Your Marketing and Sales Campaigns
Product Promotion Sales Funnel Template
Digital Bait Sales Funnel Template
Product Launch Sales Funnel Template
Webinar Sales Funnel Template
Live Demo Sales Funnel Template
High Ticket Sales Funnel Template
Tripwire Sales Funnel Template
Social Media + Email Sales Funnel Template
Custom Pricing Plan Sales Funnel Template
Cancellation Sales Funnel Template
Sales Funnel Elements
How to Create a High-Converting Sales Funnel
What is a sales funnel?
A sales funnel , also called a conversion funnel , is a series of steps your potential customers go through before they reach the point of completing a purchase.
It was first developed in the late 19th century by St. Elmo Lewis, and followed the AIDA model, which stands for Attention, Interest, Desire, and Action. These four steps can be explained as follows:
Attention — the stage at which the customer learns about the product.
Interest — the stage at which the customer becomes interested in the product.
Desire — the stage at which the customer demonstrates preferences in terms of products and brands and develops the desire to purchase the chosen solution.
Action — the stage at which the customer wants to try the product (they start a trial or make a purchase).
AIDA sales funnel
This model has now been reconsidered and expanded.
Let's look at the basic structure of a modern B2B sales funnel.
Basic structure of a B2B sales funnel
The basic funnel structure has three levels: top, middle and bottom of the funnel.
Top of the Funnel (TOFU)
It is the broadest section of the funnel , as it contains leads that have not yet interacted with your company, as well as those that have had some type of contact with your brand, product or service.
This phase is all about creating awareness about your product. In other words, there is no demand or interest yet. Your mission is to create both!
Once you reach your audience, you start to spark their interest . From here, the challenge is to nurture that potential customer and move them to the middle of the funnel.
Middle of the Funnel (MOFU)
This is a consideration stage when leads are evaluating how your product or service can meet their needs.
Some of them may become your Marketing Qualified Leads (MQLs — people who have shown interest in your marketing efforts) but are not yet ready for your sales pitch.
Some may turn into sales qualified leads (SQLs — those who actively want to make a purchase and should be nurtured to convert into paying customers).
Bottom of the Funnel (BOFU)
You’ve worked hard to move prospects down the funnel , helping them choose your company as the best fit for their needs. Now they’ve become your opportunities or qualified leads with the highest potential to purchase your solution.
At this stage, they are going to make a purchasing decision . It’s time for you to prove your value and build trust so that they become your customer .
Basic structure of a B2B sales funnel
As you read more about this topic, you will come across more versions of the funnel with different sales stages.
For example, some experts add the fifth stage of loyalty which refers to customer satisfaction after purchase and focuses on maintaining a loyal and lasting relationship with your customers.
Sales Funnel vs. Marketing Funnel: What’s the Difference?
The term sales funnel is often confused with another similar term — marketing funnel .
Traditionally, B2B sales was a linear process, which meant that the buyer was first introduced to the company by marketers. A marketing funnel was designed to help leads become familiar with the brand.
Once they were well-educated and ready to consider the solution, sales reps would step in, so the sales funnel was just a continuation of the marketing funnel.
Today, the linear sales process is obsolete. Buyers have become more educated, often coming into the sales game with some background knowledge about the company and its product. This has made it difficult to draw a line between marketing and sales funnels.
The business world was quick to catch on to a new approach called smarketing that proposed another form of collaboration — both marketing and sales teams began aligning their efforts to ensure the sales process ended in a closed deal.
And to make things easier, in this post, we will talk about a sales funnel from the point of view of sales and marketing alignment.